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Multinational corporations' public relations in host countries : an interpretive study of public relations culture / Xi Liu.
Series: Materialising China series | Economics & business studiesPublication details: Singapore ; New York : Marshall Cavendish Academic, 2005.Description: 164 p. : ill. ; 23 cmISBN:- 9812104224
- 9789812104229
- 659.2890951 21
- HD59.C6 L58 2005
Contents:
Introduction -- Understanding the need for studying multinational corporations' host country public relations -- A public relations culture (PRC) perspective to multinational corporations -- Methodology -- Perceptions of good public relations in WBR-China -- The practice of public relations in WBR-China -- Conclusion.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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The Anton Library of Chinese Studies General Stacks | HD59.C6 L58 2005 (Browse shelf(Opens below)) | Available | Revision of the author's thesis (Ph. D.)--University of Iowa. | TBC00012487 |
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| HD58.7 W24 2005 Organizational behavior : securing competitive advantage / | HD58.8 .G87 1999 Dragon in a three-piece suit : the emergence of capitalism in China / | HD58.9 .W44 2005 Sun Zi bingfa : selected insights and applications / | HD59.C6 L58 2005 Multinational corporations' public relations in host countries : an interpretive study of public relations culture / | HD60.5.C6 V47 2011 Corporate social responsibility in China : public-private partnerships (PPP) / | HD60.5.C6 V47 2014 Corporate social responsibility in China : a vision, an assessment and a blueprint / | HD60.5.U5 B38 1998 Case studies in business, society, and ethics / |
Revision of the author's thesis (Ph. D.)--University of Iowa.
Includes bibliographical references (p. 148-162) and index.
Introduction -- Understanding the need for studying multinational corporations' host country public relations -- A public relations culture (PRC) perspective to multinational corporations -- Methodology -- Perceptions of good public relations in WBR-China -- The practice of public relations in WBR-China -- Conclusion.
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