Multinational corporations' public relations in host countries : an interpretive study of public relations culture / Xi Liu.
Series: Materialising China series | Economics & business studiesPublication details: Singapore ; New York : Marshall Cavendish Academic, 2005.Description: 164 p. : ill. ; 23 cmISBN:- 9812104224
- 9789812104229
- 659.2890951 21
- HD59.C6 L58 2005
Contents:
Introduction -- Understanding the need for studying multinational corporations' host country public relations -- A public relations culture (PRC) perspective to multinational corporations -- Methodology -- Perceptions of good public relations in WBR-China -- The practice of public relations in WBR-China -- Conclusion.
Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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The Anton Library of Chinese Studies General Stacks | HD59.C6 L58 2005 (Browse shelf(Opens below)) | Available | Revision of the author's thesis (Ph. D.)--University of Iowa. | TBC00012487 |
Revision of the author's thesis (Ph. D.)--University of Iowa.
Includes bibliographical references (p. 148-162) and index.
Introduction -- Understanding the need for studying multinational corporations' host country public relations -- A public relations culture (PRC) perspective to multinational corporations -- Methodology -- Perceptions of good public relations in WBR-China -- The practice of public relations in WBR-China -- Conclusion.
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