Normal view MARC view ISBD view

Liu, Xi, 1972-

Multinational corporations' public relations in host countries : an interpretive study of public relations culture / Xi Liu. - Singapore ; New York : Marshall Cavendish Academic, 2005. - 164 p. : ill. ; 23 cm. - Materialising China series Economics and business studies . - Materialising China series. Economics & business studies .

Revision of the author's thesis (Ph. D.)--University of Iowa.

Includes bibliographical references (p. 148-162) and index.

Introduction -- Understanding the need for studying multinational corporations' host country public relations -- A public relations culture (PRC) perspective to multinational corporations -- Methodology -- Perceptions of good public relations in WBR-China -- The practice of public relations in WBR-China -- Conclusion.

ISBN: 9812104224 9789812104229

LCCN: 2005436951

Subjects--Topical Terms:
Public relations--China.
International business enterprises--China.
Host countries (Business)
Multinationales Unternehmen
Öffentlichkeitsarbeit

Subjects--Geographic Terms:
China

LC Class. No.: HD59.C6 / L58 2005

Dewey Class. No.: 659.2890951