Advertising and Chinese society : impacts and issues / edited by Hong Cheng, Kara Chan.
Publication details: [Frederiksberg, Denmark] : Copenhagen Business School Press ; Portland, OR : Distribution, International Specialized Book Services, 2009.Edition: 1st edDescription: 315 p. : ill. ; 23 cmISBN:- 9788763002271
- 8763002272
- 338
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
The Anton Library of Chinese Studies General Stacks | Non-fiction | HF5813.C6 A38 2009 (Browse shelf(Opens below)) | Available | TBC00014575 |
Browsing The Anton Library of Chinese Studies shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| No cover image available |
|
No cover image available |
|
|
|
|
||
| HF5381 .T87 2011 How to win in China Business and Negotiation Strategies Revealed | HF5415.13 K64 2012 Marketing management / | HF5439.H27 1998 The purse | HF5813.C6 A38 2009 Advertising and Chinese society : impacts and issues / | HF5843 .R33 2007 Chinglish : found in translation / | HG187.C6 W348 2012 Red capitalism : the fragile financial foundation of China's extraordinary rise / | HG187.C6 W348 2012 Red capitalism : the fragile financial foundation of China's extraordinary rise / |
Includes bibliographical references and index.
Advertising and Chinese society : an overview / Hong Cheng -- Advertising and rising consumerism in China / Katherine T. Frith -- Chinese consumers' attitudes toward advertising / Wen-Ling Liu -- Cultural values reflected in Chinese advertisements : a critical analysis / John C. Schweitzer -- Consumer reactions to global and local advertising appeals in China / Nan Zhou and Russell W. Belk -- Advertising law and regulation in China / Zhihong Gao and Sion Kim -- Confucianism, trustworthiness, and sex appeal in Chinese advertisements / Fang Liu -- Consumers' response to offensive advertising in China / Lyann Li -- Symbolic meanings of advertisements in China / Katherine T. Frith and Hong Cheng -- Public service advertising in Chian : a semiotic analysis / Hong Cheng and Kara Chan -- Model images and gender representations in Chinese advertisements / Hong Ji -- New media advertising and its social impact in China / Ran Wei and Jing Jiang -- Advertising and children in China / Kara Chan -- Advertising and adolescents in China / Kara Chan, Hongxia Zhang, and Iris Wang.
There are no comments on this title.