MARC details
| 000 -LEADER |
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| fixed length control field |
02688cam a2200457Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn316826603 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220614021635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090319s2009 dk a b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB010691 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
015431635 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788763002271 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
8763002272 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
BWX |
| System control number |
R4801054 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
OHX |
| System control number |
har095025226 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000045172331 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
13086675 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
GEBAY |
| System control number |
11702645 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
DEBBG |
| System control number |
BV036109282 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)316826603 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDXCP |
| -- |
BWX |
| -- |
OCLCQ |
| -- |
OHX |
| -- |
OUN |
| -- |
OCLCQ |
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KSU |
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PMC |
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UKM |
| -- |
DEBBG |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
a-cc--- |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5813.C6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
A38 2009 |
| 245 00 - TITLE STATEMENT |
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| Title |
Advertising and Chinese society : |
| Remainder of title |
impacts and issues / |
| Statement of responsibility, etc. |
edited by Hong Cheng, Kara Chan. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
[Frederiksberg, Denmark] : |
| Name of publisher, distributor, etc. |
Copenhagen Business School Press ; |
| Place of publication, distribution, etc. |
Portland, OR : |
| Name of publisher, distributor, etc. |
Distribution, International Specialized Book Services, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
315 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Advertising and Chinese society : an overview / Hong Cheng -- Advertising and rising consumerism in China / Katherine T. Frith -- Chinese consumers' attitudes toward advertising / Wen-Ling Liu -- Cultural values reflected in Chinese advertisements : a critical analysis / John C. Schweitzer -- Consumer reactions to global and local advertising appeals in China / Nan Zhou and Russell W. Belk -- Advertising law and regulation in China / Zhihong Gao and Sion Kim -- Confucianism, trustworthiness, and sex appeal in Chinese advertisements / Fang Liu -- Consumers' response to offensive advertising in China / Lyann Li -- Symbolic meanings of advertisements in China / Katherine T. Frith and Hong Cheng -- Public service advertising in Chian : a semiotic analysis / Hong Cheng and Kara Chan -- Model images and gender representations in Chinese advertisements / Hong Ji -- New media advertising and its social impact in China / Ran Wei and Jing Jiang -- Advertising and children in China / Kara Chan -- Advertising and adolescents in China / Kara Chan, Hongxia Zhang, and Iris Wang. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
China. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Gesellschaft. |
| Source of heading or term |
swd |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Werbung. |
| Source of heading or term |
swd |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| Geographic name |
China. |
| Source of heading or term |
swd |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Aufsatzsammlung. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheng, Hong, |
| Dates associated with a name |
1958- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Chan, Kara K. W. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018999494&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018999494&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
| Public note |
Inhaltsverzeichnis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
|
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| h (OCLC) |
NO HOLDINGS IN LUCBJ - 137 OTHER HOLDINGS |