Advertising and Chinese society : impacts and issues /
Advertising and Chinese society : impacts and issues / edited by Hong Cheng, Kara Chan. - 1st ed. - [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; Distribution, International Specialized Book Services, 2009. - 315 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Advertising and Chinese society : an overview / Hong Cheng -- Advertising and rising consumerism in China / Katherine T. Frith -- Chinese consumers' attitudes toward advertising / Wen-Ling Liu -- Cultural values reflected in Chinese advertisements : a critical analysis / John C. Schweitzer -- Consumer reactions to global and local advertising appeals in China / Nan Zhou and Russell W. Belk -- Advertising law and regulation in China / Zhihong Gao and Sion Kim -- Confucianism, trustworthiness, and sex appeal in Chinese advertisements / Fang Liu -- Consumers' response to offensive advertising in China / Lyann Li -- Symbolic meanings of advertisements in China / Katherine T. Frith and Hong Cheng -- Public service advertising in Chian : a semiotic analysis / Hong Cheng and Kara Chan -- Model images and gender representations in Chinese advertisements / Hong Ji -- New media advertising and its social impact in China / Ran Wei and Jing Jiang -- Advertising and children in China / Kara Chan -- Advertising and adolescents in China / Kara Chan, Hongxia Zhang, and Iris Wang.
9788763002271 8763002272
GBB010691 bnb
015431635 Uk
Advertising--Social aspects--China.
Gesellschaft.
Werbung.
China.
Aufsatzsammlung.
338
Includes bibliographical references and index.
Advertising and Chinese society : an overview / Hong Cheng -- Advertising and rising consumerism in China / Katherine T. Frith -- Chinese consumers' attitudes toward advertising / Wen-Ling Liu -- Cultural values reflected in Chinese advertisements : a critical analysis / John C. Schweitzer -- Consumer reactions to global and local advertising appeals in China / Nan Zhou and Russell W. Belk -- Advertising law and regulation in China / Zhihong Gao and Sion Kim -- Confucianism, trustworthiness, and sex appeal in Chinese advertisements / Fang Liu -- Consumers' response to offensive advertising in China / Lyann Li -- Symbolic meanings of advertisements in China / Katherine T. Frith and Hong Cheng -- Public service advertising in Chian : a semiotic analysis / Hong Cheng and Kara Chan -- Model images and gender representations in Chinese advertisements / Hong Ji -- New media advertising and its social impact in China / Ran Wei and Jing Jiang -- Advertising and children in China / Kara Chan -- Advertising and adolescents in China / Kara Chan, Hongxia Zhang, and Iris Wang.
9788763002271 8763002272
GBB010691 bnb
015431635 Uk
Advertising--Social aspects--China.
Gesellschaft.
Werbung.
China.
Aufsatzsammlung.
338