China business culture : strategies for success /

Wang, Karen, Dr.

China business culture : strategies for success / Yuan Wang, Xin Sheng Zhang, Rob Goodfellow. - Reprinted (Text correction). - Singapore : Thorogood, 2008. - xix, 278 p. ; 22 cm.

Includes bibliographical references (p. 261-265) and index.

China's international trade history -- Traditional Chinese business values -- The revolution in Chinese business -- Chinese negotiating style -- Joint ventures -- Using networks -- The Chinese market and consumer psychology -- Effective marketing -- How to thrive in business.

9810487045 9789810487041

2008399462


Business etiquette--China.
Corporate culture--China.
Businesspeople--Attitudes.--China


China--Economic conditions--2000-

HF5389.3.C6 / W36 2008

658.4/0120951