Doing business in China /

Ambler, Tim.

Doing business in China / Tim Ambler and Morgen Witzel. - London ; New York : Routledge, 2000. - xii, 222 p. ; 23 cm.

Includes bibliographical references (p. [206]-213) and index.

The road to Cathay -- Through a glass darkly: China from a Western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony: alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form: the yi and li of organisation in China -- Doing business with the sojurners: the overseas Chinese communities -- Western and Chinese commercial thinking.

0415223288 (cloth) 9780415223287 (cloth) 0415223296 (pbk.) 9780415223294 (pbk.)

99086052


Investments, Foreign--China.
International business enterprises--China.
Buitenlandse investeringen.
Internationale ondernemingen.
Economische politiek.


China--Economic conditions--1976-2000.
China--Economic policy--1976-2000.
China--Economic policy.

HC427 / .A593 2000

330.951