TY  - BOOK
AU  - Liu,Xi
TI  - Multinational corporations' public relations in host countries: an interpretive study of public relations culture 
T2  - Materialising China series
SN  - 9812104224
AV  - HD59.C6 L58 2005
U1  - 659.2890951 21
PY  - 2005///
CY  - Singapore, New York
PB  - Marshall Cavendish Academic
KW  - Public relations
KW  - China
KW  - International business enterprises
KW  - Host countries (Business)
KW  - Multinationales Unternehmen
KW  - swd
KW  - Öffentlichkeitsarbeit
N1  - Revision of the author's thesis (Ph. D.)--University of Iowa; Includes bibliographical references (p. 148-162) and index; Introduction -- Understanding the need for studying multinational corporations' host country public relations -- A public relations culture (PRC) perspective to multinational corporations -- Methodology -- Perceptions of good public relations in WBR-China -- The practice of public relations in WBR-China -- Conclusion
ER  -