Multinational corporations' public relations in host countries : an interpretive study of public relations culture /
Xi Liu.
- Singapore ; New York : Marshall Cavendish Academic, 2005.
- 164 p. : ill. ; 23 cm.
- Materialising China series Economics and business studies .
- Materialising China series. Economics & business studies .
Revision of the author's thesis (Ph. D.)--University of Iowa.
Includes bibliographical references (p. 148-162) and index.
Introduction -- Understanding the need for studying multinational corporations' host country public relations -- A public relations culture (PRC) perspective to multinational corporations -- Methodology -- Perceptions of good public relations in WBR-China -- The practice of public relations in WBR-China -- Conclusion.
9812104224 9789812104229
2005436951
Public relations--China. International business enterprises--China. Host countries (Business) Multinationales Unternehmen Öffentlichkeitsarbeit