Doing business in China /
Tim Ambler and Morgen Witzel.
- London ; New York : Routledge, 2000.
- xii, 222 p. ; 23 cm.
Includes bibliographical references (p. [206]-213) and index.
The road to Cathay -- Through a glass darkly: China from a Western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony: alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form: the yi and li of organisation in China -- Doing business with the sojurners: the overseas Chinese communities -- Western and Chinese commercial thinking.
Investments, Foreign--China. International business enterprises--China. Buitenlandse investeringen. Internationale ondernemingen. Economische politiek.