Allen, Lawrence L.,  1960- <br/><br/>
Chocolate fortunes :  the battle for the hearts, minds, and wallets of China's consumers / 
Lawrence L. Allen ; foreword by Ángel Cabrera. 
 - New York :  American Management Association,  c2010. 
 - xi, 244 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race. 
<br/><br/><label>ISBN: </label>9780814414323 (hardcover) 081441432X (hardcover) 
<br/><br/><label>LCCN: </label>2009015464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chocolate industry--History.--China<br/>Chocolate candy--China.<br/>Absatzmarkt.<br/>Schokoladenindustrie.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>China.
<br/><br/><label>LC Class. No.: </label>HD9200.C42  / A45 2010 
<br/><br/><label>Dewey Class. No.: </label>338.4/7663920951