TY  - BOOK
AU  - Stuttard,John B.
TI  - The new silk road: secrets of business success in China today 
SN  - 0471377228 (cloth : alk. paper)
AV  - HD58.7 .S797 2000
U1  - 658/.049/0951 21
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Corporate culture
KW  - China
KW  - Business etiquette
KW  - National characteristics, Chinese
KW  - Success in business
KW  - International business enterprises
KW  - Culture d'entreprise
KW  - Chine
KW  - Savoir-vivre
KW  - Affaires
KW  - Chinois
KW  - Ondernemerschap
KW  - gtt
KW  - Internationale ondernemingen
KW  - Culturele verschillen
KW  - Bedrijfskunde
N1  - Includes index; 1; Reflections on China at the End of the Second Millennium --; 2; Step by Step; Maurice R. ("Hank") Greenberg --; 3; A Shortage of Management; Jack Perkowski --; 4; Getting the Balance Right; Michael Portoff --; 5; Building the Team; Jerry Norskog --; 6; Leading the Change through Partnership; Randolph Tzu-Yu Yeh --; 7; Controlling the Uncertainties; Terrence Barnett --; 8; Bridging the Gap; Kent Watson --; 9; The Banner and the Reality; Brian Anderson --; 10; Twenty-First-Century Comprador; Jim Conybeare --; 11; Clever and Sensible Adaptation Is Key; Bruno Lemagne --; 12; Looking at the Problem through Chinese Eyes; Richard Latham
N2  - "The New Silk Road is based on extensive interviews conducted by John Stuttard, former Chairman and CEO of PricewaterhouseCoopers China, with business leaders who have many years of experience with the country. It features a series of lively narratives in which these experts share their insights into and observations of all the important aspects of doing business in China. In their own words, they share the important lessons they've learned about everything from making sense of, and marketing to, the patchwork of strikingly different regions that make up China, to building trust and negotiating with the Chinese; Drawing on their hard-won experiences, they explain how to find and motivate Chinese managers and cope with the different business styles you are likely to encounter - from the conservative and distrustful bureaucrat at one extreme to the overly aggressive cowboy entrepreneur at the other. They weigh the pros and cons of forming a joint venture versus establishing a wholly owned foreign subsidiary in China. They provide advice and guidance on how to navigate the complex and ever-changing body of Chinese laws and regulations under which foreign businesses must operate; And, perhaps most important, they share their reflections on the critical intangibles of Chinese life, and the ways in which the Chinese people's keen awareness of their 5,000-year history impacts virtually every aspect of doing business in that country."--BOOK JACKET
ER  -