Stuttard, John B.

The new silk road : secrets of business success in China today / John B. Stuttard ; foreword by James J. Schiro. - New York : Wiley, c2000. - xv, 144 p. ; 23 cm.

Includes index.

Reflections on China at the End of the Second Millennium -- Step by Step / A Shortage of Management / Getting the Balance Right / Building the Team / Leading the Change through Partnership / Controlling the Uncertainties / Bridging the Gap / The Banner and the Reality / Twenty-First-Century Comprador / Clever and Sensible Adaptation Is Key / Looking at the Problem through Chinese Eyes / Maurice R. ("Hank") Greenberg -- Jack Perkowski -- Michael Portoff -- Jerry Norskog -- Randolph Tzu-Yu Yeh -- Terrence Barnett -- Kent Watson -- Brian Anderson -- Jim Conybeare -- Bruno Lemagne -- Richard Latham. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

"The New Silk Road is based on extensive interviews conducted by John Stuttard, former Chairman and CEO of PricewaterhouseCoopers China, with business leaders who have many years of experience with the country. It features a series of lively narratives in which these experts share their insights into and observations of all the important aspects of doing business in China. In their own words, they share the important lessons they've learned about everything from making sense of, and marketing to, the patchwork of strikingly different regions that make up China, to building trust and negotiating with the Chinese. Drawing on their hard-won experiences, they explain how to find and motivate Chinese managers and cope with the different business styles you are likely to encounter - from the conservative and distrustful bureaucrat at one extreme to the overly aggressive cowboy entrepreneur at the other. They weigh the pros and cons of forming a joint venture versus establishing a wholly owned foreign subsidiary in China. They provide advice and guidance on how to navigate the complex and ever-changing body of Chinese laws and regulations under which foreign businesses must operate. And, perhaps most important, they share their reflections on the critical intangibles of Chinese life, and the ways in which the Chinese people's keen awareness of their 5,000-year history impacts virtually every aspect of doing business in that country."--BOOK JACKET.

0471377228 (cloth : alk. paper) 9780471377221 (cloth : alk. paper)

99088514


Corporate culture--China.
Business etiquette--China.
National characteristics, Chinese.
Success in business--China.
International business enterprises--China.
Culture d'entreprise--Chine.
Savoir-vivre--Affaires--Chine.
Chinois.
Ondernemerschap.
Internationale ondernemingen.
Culturele verschillen.
Bedrijfskunde.

HD58.7 / .S797 2000

658/.049/0951