Meyer, Arnoud de.

Inspire to innovate : management and innovation in Asia / Arnoud De Meyer and Sam Garg. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005. - xi, 148 p. ; 24 cm.

Includes bibliographical references and index.

Innovation in Asia -- What do we already know about innovation management? -- What is different about the implementation of innovation management in Asia? -- Creating new organizations in Asia for new challenges -- Markets and marketing -- Mobilizing resources -- Profit management -- Overcoming the underdog mentality -- What to do next?

"Significant changes are taking place in Asia, which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon substantial research and interaction with senior managers in Asia and argues that effective innovation in Asia will require specific ways of managing innovation that will be different from existing models and approaches."--BOOK JACKET.

1403996849 (cloth) 9781403996848 (cloth)

2005050075


Technological innovations--Economic aspects--Asia.
Technological innovations--Management.--Asia
Management.
Vernieuwing.

HC415.T4 / M49 2005

658.4/062