TY  - BOOK
AU  - Cheng,Hong
AU  - Chan,Kara K.W.
TI  - Advertising and Chinese society: impacts and issues 
SN  - 9788763002271
U1  - 338 
PY  - 2009///
CY  - [Frederiksberg, Denmark], Portland, OR
PB  - Copenhagen Business School Press, Distribution, International Specialized Book Services
KW  - Advertising
KW  - Social aspects
KW  - China
KW  - Gesellschaft
KW  - swd
KW  - Werbung
KW  - Aufsatzsammlung
N1  - Includes bibliographical references and index; Advertising and Chinese society : an overview / Hong Cheng -- Advertising and rising consumerism in China / Katherine T. Frith -- Chinese consumers' attitudes toward advertising / Wen-Ling Liu -- Cultural values reflected in Chinese advertisements : a critical analysis / John C. Schweitzer -- Consumer reactions to global and local advertising appeals in China / Nan Zhou and Russell W. Belk -- Advertising law and regulation in China / Zhihong Gao and Sion Kim -- Confucianism, trustworthiness, and sex appeal in Chinese advertisements / Fang Liu -- Consumers' response to offensive advertising in China / Lyann Li -- Symbolic meanings of advertisements in China / Katherine T. Frith and Hong Cheng -- Public service advertising in Chian : a semiotic analysis / Hong Cheng and Kara Chan -- Model images and gender representations in Chinese advertisements / Hong Ji -- New media advertising and its social impact in China / Ran Wei and Jing Jiang -- Advertising and children in China / Kara Chan -- Advertising and adolescents in China / Kara Chan, Hongxia Zhang, and Iris Wang
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018999494&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -