Advertising and Chinese society :  impacts and issues / 
edited by Hong Cheng, Kara Chan. 
 - 1st ed. 
 - [Frederiksberg, Denmark] :  Portland, OR :  Copenhagen Business School Press ;  Distribution, International Specialized Book Services,  2009. 
 - 315 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Advertising and Chinese society : an overview / Hong Cheng -- Advertising and rising consumerism in China / Katherine T. Frith -- Chinese consumers' attitudes toward advertising / Wen-Ling Liu -- Cultural values reflected in Chinese advertisements : a critical analysis / John C. Schweitzer -- Consumer reactions to global and local advertising appeals in China / Nan Zhou and Russell W. Belk -- Advertising law and regulation in China / Zhihong Gao and Sion Kim -- Confucianism, trustworthiness, and sex appeal in Chinese advertisements / Fang Liu -- Consumers' response to offensive advertising in China / Lyann Li -- Symbolic meanings of advertisements in China / Katherine T. Frith and Hong Cheng -- Public service advertising in Chian : a semiotic analysis / Hong Cheng and Kara Chan -- Model images and gender representations in Chinese advertisements / Hong Ji -- New media advertising and its social impact in China / Ran Wei and Jing Jiang -- Advertising and children in China / Kara Chan -- Advertising and adolescents in China / Kara Chan, Hongxia Zhang, and Iris Wang. 
<br/><br/><label>ISBN: </label>9788763002271 8763002272 
<br/><br/><label>Nat. Bib. No.: </label>GBB010691  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015431635  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects--China.<br/>Gesellschaft.<br/>Werbung.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>China.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Aufsatzsammlung.
<br/><br/><label>Dewey Class. No.: </label>338