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Global business : planning for sales and negotiations / Camille P. Schuster, Michael J. Copeland.
Series: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Description: xvii, 238 p. : ill. ; 24 cmISBN:- 0030105196
- 9780030105197
- International business enterprises -- Management -- Cross-cultural studies
- Export marketing -- Cross-cultural studies
- Sales management -- Cross-cultural studies
- Negotiation in business -- Cross-cultural studies
- Intercultural communication
- Internationalisatie
- Culturele betrekkingen
- Management
- Communication interculturelle
- Marchés d'exportation -- Études transculturelles
- Ventes -- Gestion -- Études transculturelles
- Négociations (affaires) -- Études transculturelles
- Internationalisierung
- Marketing
- International business enterprises -- Management -- Cross-cultural studies
- Export marketing -- Cross-cultural studies
- Sales management -- Cross-cultural studies
- Negotiation in business -- Cross cultural studies
- 658/.049 21
- HD62.4 .S545 1996
Contents:
pt. I. Understanding global dynamics: The importance of thinking globally -- Culture classification model -- pt. II. Global strategies of the United States, Canada, Australia, and Northwestern and Central Europe -- pt. III. Global strategies of Mediterranean Europe -- pt. IV. Global strategies of Latin America -- pt. V. Global strategies of traditional cultures: Chinese cultures -- Japanese cultures -- Developing centrally-planned, and formerly centrally-planned economies -- pt. VI. Global strategies of the Middle East -- pt. VII. The art of the deal in a global context.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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The Anton Library of Chinese Studies General Stacks | HD62.4 .S545 1996 (Browse shelf(Opens below)) | Available | TBC00012477 |
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Includes bibliographical references and index.
pt. I. Understanding global dynamics: The importance of thinking globally -- Culture classification model -- pt. II. Global strategies of the United States, Canada, Australia, and Northwestern and Central Europe -- pt. III. Global strategies of Mediterranean Europe -- pt. IV. Global strategies of Latin America -- pt. V. Global strategies of traditional cultures: Chinese cultures -- Japanese cultures -- Developing centrally-planned, and formerly centrally-planned economies -- pt. VI. Global strategies of the Middle East -- pt. VII. The art of the deal in a global context.
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