The Mao of business : guerrilla trade techniques for the new China / Peter Levenda.
Publication details: New York : Continuum, c2007.Description: xviii. 220 p. ; 21 cmISBN:- 9780826428516 (hardcover : alk. paper)
- 0826428517 (hardcover : alk. paper)
- 658.800951 22
- HF5415.12.C5 L48 2007
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
![]() |
The Anton Library of Chinese Studies General Stacks | HF5415.12.C5 L48 2007 (Browse shelf(Opens below)) | Available | TBC00008867 |
Includes bibliographical references (p. 213) and index.
Foreword / Steven Heine -- Preface: From Tao to Mao -- Introduction: Notes from an Old China Hand -- Ch. 1. The First Stratagem -- Ch. 2. The Second Stratagem -- Ch. 3. The Third Stratagem -- Ch. 4. The Fourth Stratagem -- Ch. 5. The Fifth Stratagem -- Ch. 6. The Sixth Stratagem -- Ch. 7. The Seventh Stratagem -- Ch. 8. The Eighth Stratagem -- Ch. 9. The Overall China Strategy, Summarized -- App. A Short Primer on Survival Mandarin.
"In The Mao of Business, Peter Levenda reveals the secrets of day-to-day negotiations, project identification, financing, distribution, the ubiquitous sales agent, and the inescapable business banquet in the beautiful but occasionally hostile environment of modern China. Levenda has visited every province (except Tibet) in search of profitable business relationships for a variety of manufacturers. During that time he realized the extent to which the sayings of Chairman Mao exerted an influence over the minds and activities of his customers, and he was never without his own copy of the Little Red Book."--Jacket.
There are no comments on this title.