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Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / Lawrence L. Allen ; foreword by Ángel Cabrera.
Publication details: New York : American Management Association, c2010.Description: xi, 244 p. ; 24 cmISBN:- 9780814414323 (hardcover)
- 081441432X (hardcover)
- 338.4/7663920951 22
- HD9200.C42 A45 2010
Contents:
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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The Anton Library of Chinese Studies General Stacks | HD9200.C42 A45 2010 (Browse shelf(Opens below)) | Not For Loan | Library copy autographed by author. | TBC00008940 |
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| HD9198.C52 F854 1994 Harvesting mountains : Fujian and the China tea trade, 1757-1937 / | HD9198.C52 F854 1994 Harvesting mountains : Fujian and the China tea trade, 1757-1937 / | HD9198.C52 R67 2009 For all the tea in China : espionage, empire and the secret formula for the world's favourite drink / | HD9200.C42 A45 2010 Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / | HD9213.C42 A7 1970 The modernization of the Chinese salt administration, 1900-1920 | HD9213.C43 T525 2001 The salt merchants of Tianjin : state-making and civil society in late Imperial China / | HD9419.C42 C63 1980 Big business in China : Sino-foreign rivalry in the cigarette industry, 1890-1930 / |
Includes bibliographical references and index.
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
Library copy autographed by author.
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