Riding the waves of culture : understanding cultural diversity in global business / Fons Trompenaars and Charles Hampden-Turner.

Includes bibliographical references and index.

An introduction to culture -- The one best way of organizing does not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- National cultures and corporate culture -- Towards international and transnational management -- Reconciling cultural dilemmas -- South Africa: the rainbow nation -- Gender, ethnicity and functional diversity.

"International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention."--BOOK JACKET.