Marketing competences and strategic flexibility in China / Yonggui Wang and Richard Li-Hua.
Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2007.Description: xvi, 261 p. : ill. ; 23 cmISBN:- 9780230013506 (cloth)
- 0230013503
- 658.4/0120951 22
- HD70.C6 W36 2007
Contents:
Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence.
Item type | Current library | Call number | Status | Date due | Barcode |
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The Anton Library of Chinese Studies General Stacks | HD70.C6 W36 2007 (Browse shelf(Opens below)) | Available | TBC00008860 |
Includes bibliographical references (p. 222-246) and indexes.
Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence.
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