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Marketing competences and strategic flexibility in China / Yonggui Wang and Richard Li-Hua.

By: Contributor(s): Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2007.Description: xvi, 261 p. : ill. ; 23 cmISBN:
  • 9780230013506 (cloth)
  • 0230013503
Subject(s): DDC classification:
  • 658.4/0120951 22
LOC classification:
  • HD70.C6 W36 2007
Contents:
Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books The Anton Library of Chinese Studies General Stacks HD70.C6 W36 2007 (Browse shelf(Opens below)) Available TBC00008860

Includes bibliographical references (p. 222-246) and indexes.

Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence.

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