Image from Amazon.com
Marketing management / Philip Kotler, Kevin Lane Keller.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:- 9780132102926
- 0132102927
- 658.8 22
- HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
The Anton Library of Chinese Studies General Stacks | Non-fiction | HF5415.13 K64 2012 (Browse shelf(Opens below)) | Available | TBC00025243 |
Browsing The Anton Library of Chinese Studies shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available |
|
No cover image available |
|
|
||
| HF3852 .L38 1992 The Taipan traders / | HF5381 .P48 2012 The Richest Man in China Harnessing the 8 Pillars of Wealth | HF5381 .T87 2011 How to win in China Business and Negotiation Strategies Revealed | HF5415.13 K64 2012 Marketing management / | HF5439.H27 1998 The purse | HF5813.C6 A38 2009 Advertising and Chinese society : impacts and issues / | HF5843 .R33 2007 Chinglish : found in translation / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
There are no comments on this title.